Skip to content Skip to Main Navigation


If you’re struggling to pay your Life Cover monthly premiums because of coronavirus, help is available. Please visit our Frequently Asked Questions page for more information. Alternatively, please contact our HSBC Life Protection Plan Support team at or 0333 207 5563 to find out more.

Financial advisers believe increased demand for individual protection products will come from parents with young families, according to new independent research1 for HSBC Life UK.

Over half (53 per cent) of advisers surveyed highlighted parents with young children will have the biggest need for protection, while parents starting a family will also potentially benefit from individual protection, 43 per cent of financial advisers revealed.

According to the Association of British Insurers2, a significant number of households are under protected individually. Of the 26.5 million UK households in 2018, 5.4 million had paid towards life insurance but just 0.2 million had some form of income protection.

The research found that it isn’t just families which could benefit from protection. Over two fifths (45 per cent) of advisers believe employees with limited access to employee benefits through their current employer are another demographic that could experience a need for individual protection products.

The self-employed (39 per cent), small business owners (37 per cent) and gig economy workers (32 per cent) will also have a protection requirement, likely to be due to a lack of access to employment benefits like sick pay, holiday pay and redundancy pay. With nearly 4.7 million workers3 classified as self-employed and 2.8 million4 estimated to work in the gig economy, it is understandable that these segments are seen to be driving demand. During the coronavirus pandemic, this segment of the workforce has been hit hard, with the government’s Self-Employment Income Support Scheme only available to those with profits below £50,000 and not available to anyone who has become self-employed in the last tax year5.

Mark Hussein, CEO of HSBC Life UK, said: “There is increasing awareness that protection cover is an important investment, both in the short and long term. It is often the case that having children means people think more about the future and consider whether they and their family are appropriately financially protected, should anything happen.

“It is interesting that advisers expect to experience demand from self-employed and gig economy workers. These groups rely on regular work and are unlikely to have the same level of protection offered as those individuals working for an employer offering benefits such as critical illness cover or death in service, so it’s vital that they protect their income. Advisers have an important role to play in helping customers of all demographics to understand the need for greater individual protection.”

One in eight (13 per cent) of advisers believe those still working and over the age of 50 could also require individual protection products. This is an age group likely to have parents still alive but starting to need care and support, plus they will often financially support children, so will perhaps be more focused on protecting their family than other age groups.

The table below shows a breakdown of the type of customers advisers believe will see increased demand for protection products in the coming years.

Parents with young families53%
Employees with limited access to employee benefits45%
First time house buyers44%
Parents planning / starting a family43%
Self-employed people39%
Small business owners37%
Customers planning for inheritance tax34%
Gig economy workers32%
Married / cohabiting couples30%
Workers in specific trades vulnerable to accidents22%
Retired customers14%
Over 50s still working13%

Source: HSBC Life UK, 2020

Media enquiries to:

Fiona Vale +44 (0)7387 243552      
Lak Herath-Culley +44 (0)7384 792808


Note to editors:

1 Research conducted March 1st and 25th 2020 using an online methodology by independent research company PollRight among 108 independent financial advisers focusing on protection sales.